ABOUT

I’m a Fashion Designer and Illustrator with over 15 years of commercial experience, specialising in soft accessories, socks and underwear, hosiery, knitwear, jersey, loungewear, and surface pattern design.

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My work is driven by a genuine passion for the technical side of design—understanding how things are made and exploring the capabilities and limitations of machinery. I’m fascinated by how these boundaries can actually enhance creativity, transforming technical challenges into unique design opportunities and inspiring innovative, thoughtful solutions.

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Throughout my career, I’ve worked across menswear, womenswear, and childrenswear, collaborating with a wide range of brands and markets. This experience has made me adaptable and consumer-focused, with a strong sense of how to balance creativity, practicality, and commercial appeal.

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As a designer, I’m highly motivated and proactive, approaching every project with enthusiasm and initiative. I value collaboration and clear communication, and I’m attuned to the importance of staying true to a design brief while still pushing creative boundaries and exploring fresh ideas. I bring a friendly, open approach to my work and enjoy the collaborative exchange of ideas, where creativity and curiosity lead to thoughtful, well-crafted design.